However, previous efforts to rename game services have faced challenges. Last month, Amazon rebranded Twitch Prime as Prime Gaming, bringing it in line with more of its subscription lineup.
On PC, access to EA’s game subscription services had been exclusive to Origin.ĮA isn’t the only company that’s trying to bring its various services and platforms together under the same branding. It also said its EA Play subscription service (previously EA Access) would be coming to Steam, which allows users to download and play a variety of EA’s games for the price of a single monthly subscription, similar to Xbox Game Pass. The company announced last year that it would start releasing its games on Steam once more, and EA has continued to add more titles this year.
The rebranding comes as EA is placing less focus on Origin as the exclusive store for its games on PC. Following last month’s rebrand of Origin Access
